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 Module 10: Managing the Sales Pipeline (Bottom-of-Funnel)

A well-managed sales pipeline means more closed deals and fewer lost opportunities. If leads sit still for too long, sales momentum is lost. Your role is to keep deals moving, clear roadblocks, and ensure the sales team stays focused on what matters.

How to Keep the Pipeline Organized (Tracking & Updating CRM)

An organized pipeline helps everyone work more efficiently. If deals aren’t moving, opportunities are being lost. Your job is to track progress and remove clutter.

  • Deals should always be moving forward—stagnant deals create clutter and reduce focus.
  • Check deals that haven’t moved in 10+ days—ask the sales team for feedback and offer support to follow up.
  • Remove unqualified or long-term nurture deals—tag them appropriately, move them off the active board, and schedule a follow-up so they don’t get forgotten.
  • Keep the sales team focused—eliminate distractions by keeping only high-priority deals in their pipeline.

Holding Clients Accountable for Follow-Ups & Meetings

Sales reps are busy, and sometimes follow-ups slip through the cracks. Your job is to make sure nothing gets overlooked.

  • Regularly check scheduled appointments—help ensure nothing falls through the cracks.
  • Ask excitedly how meetings went—your enthusiasm reinforces urgency and accountability.
  • Follow up on no-shows—offer to reconnect on behalf of the sales team.
  • Use ClickUp for structured follow-ups—every opportunity should have a next step assigned.

Key Outcome: By the end of this module, you’ll know how to keep the pipeline organized, ensure 

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